The Gevaert Camera Sign

The Gevaert Camera sign in Stockholm, Sweden circa 1960 (Ruben Morne/Wikimedia Commons)
The Gevaert Camera sign in Stockholm, Sweden circa 1960 (Ruben Morne/Wikimedia Commons)

 

From the 1940s until 1964, the Gevaert Camera sign adorned the facade of the Bångska Palace in Stockholm, Sweden’s Stureplan district.

This sign was one of Stockholm’s most famous and most enduring during its neon heyday in the mid-20th century. Like many of Stockholm’s other famous neon signs, it was designed by Swedish lighting engineer Ruben Morne (1917-2007) and his company, Morneon.

In 1964, the Gevaert sign was torn down and replaced by the Marabou Chocolates sign, which was also constructed by Morneon and ended up becoming equally iconic in its own right.

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