
Anyone riding the freight train through Chicago’s South Water Street Freight Terminal at night during the World War II years could expect to be welcomed to the city by a giant neon billboard advertising Pabst Blue Ribbon Beer and a clock showing the local time.
Apparently this sign was originally a Chevy billboard that was converted into the Blue Ribbon sign. At the bottom of the sign was Pabst’s “Blended 33 to 1” slogan, which was one of their key slogans of the war years. Sometime during the mid-1940s, the slogan on the sign changed to “Full Flavor Blended”and this can be seen in at least one picture from 1946.
Today the Prudential Building is located where the billboard once stood, but there are probably countless people who lived, worked, and served in and around Chicago who have fond memories of this billboard!
*All comments submitted are the sole opinions of the commentators and do not reflect the opinions of Night Owl Illuminations. The webmaster does not guarantee the accuracy of any information presented in the comments nor can be held responsible for any losses or damages incurred by a negative review. By posting here, you agree not to hold the webmaster responsible for any legal or personal ramifications that may result from a comment or review.