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The Monarch Neon Sign

  Down the street from the Valdivieso billboard in Chile’s capital city of Santiago is the Monarch neon billboard which has advertised Monarch’s socks and pantyhose for over 60 years! This billboard comes from the makers of the Valdivieso sign: Luminosos Parragué. It was also erected at the same time as its sister sign in 1955. However, …

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The Valdivieso Sign

The neon Valdivieso sign of Santiago, Chile has been a mainstay of the city for over six decades now. Created in 1955 by the Luminosos Parragué company, it has advertised the Valdivieso champagne brand and bathed the surrounding area in a sea of neon ever since. Anyone passing through that part of town can expect …

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Neon Signs of Chile

In Chile’s capital city of Santiago, there are two neon signs that have become historical landmarks and city icons: The Valdivieso and the Monarch signs. For more information about those two signs, please check out their respective entries below: The Valdivieso sign (Santiago) The Monarch sign (Santiago)

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