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The Tio Pepe Sign

  One of Madrid’s most iconic landmarks is the Tio Pepe sign that lights up the night sky over and around the Puerta del Sol square in downtown Madrid. Erected in 1935, the Tio Pepe sign advertises Gonzalez Byass’s Tio Pepe wine brand. For over 80 years, the neon guitar player has enticed passers-by to …

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The Pabst Blue Ribbon Beer Neon Billboard

  Anyone riding the freight train through Chicago’s South Water Street Freight Terminal at night during the World War II years could expect to be welcomed to the city by a giant neon billboard advertising Pabst Blue Ribbon Beer and a clock showing the local time. Apparently this sign was originally a Chevy billboard that …

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